At Print Mail Direct, we understand the importance of reaching the right audience with your direct mail campaigns. That's why we offer custom mailing lists tailored to your specific needs, ensuring your marketing efforts are targeted and effective.
Your most responsive mailing list is always your existing customers. But when you're looking to expand and reach new prospects, it's essential to target individuals who resemble your current customer base. At Print Mail Direct, we specialize in creating high-quality mailing lists to maximize the effectiveness of your direct mail campaigns. Partnering with industry leaders, we ensure your campaigns achieve the best possible response rates and highest return on investment. Trust Print Mail Direct to provide the precise data you need for a successful marketing strategy.
Hands down, your own customer database will outperform any prospecting mailing list you can find. That's why it's so vitally important to procure a prospect list most closely resembles your own current best customers. At Print Mail Direct, we'll take the guesswork out of building your prospect file. Let us help you with process.
Mailing lists are priced on a CPM (Cost Per Thousand) basis. The cost can range from $20 to over $300 per thousand names and addresses. This is typically for "one-time-use". Multi-use fee's are usually available. Volume discounts are available, just ask your Print Mail Direct representative for more details.
Every mailing list is different and each has different rules, but in general, the below are typical rules that apply for all mailing lists:
As your Print Mail Direct representative for details on the list you purchase from us. We're here to keep you legal and successful.
If you don't have an address list for your message, you'll need to compile, purchase, or rent one. Keep in mind that the Postal Service does not maintain or sell databases of residential or business customers.
Hands down, the best mailing list is your existing customer list. Second best would be people who are already familiar with your business/brand and maybe have responded to a previous campaign but have not yet made a purchase from your company.
Yes, you can create your own mailing list by capturing leads on social media and adding them to a spreadsheet or your CRM. However, for optimal results, consider making your ecommerce website the cornerstone of your brand and marketing efforts. This approach helps centralize your data and streamlines your lead generation process. If you're considering creating your own mailing list, talk with your Print Mail Direct representative about how data hygiene processes. We can help you keep it clean and deliverable.
Deliverability varies with lists. A typical fresh and updated consumer list should be about 97%+ deliverable while a freshly compiled business list could be 90% deliverable. This is because if a business goes out of business, it takes time for business list compiles to capture the "out of business" business. No list is perfect. About 20% of the U.S. population relocates annually.
