Maximize your marketing reach with Print Mail Direct's Resident Occupant Mailing List. Ideal for businesses like restaurants, grocery stores, and retail shops, this comprehensive geographic mailing list covers every household in your target area. Whether you're promoting a local event or driving foot traffic to your store, our list ensures your message reaches every potential customer, qualifying for maximum postal discounts and saving you money.
With Print Mail Direct's Resident Occupant Mailing List, you can effortlessly expand your marketing footprint and increase brand visibility. This list is perfect for launching grand openings, seasonal promotions, or special discounts directly to the doorsteps of your target audience. By reaching every household, you can create a strong local presence, fostering community engagement and loyalty. Plus, our commitment to data accuracy and postal optimization guarantees that your campaigns are not only impactful but also cost-effective, helping you achieve your marketing goals with precision and efficiency.
Defining your geographic market is crucial for direct mail campaigns. Whether you choose zip codes, a radius around your store, or specific carrier routes, we ensure your mailings fully saturate routes within your the selected area. This includes:
> Carrier Route Boundaries: Create a list of delivery points within ideal routes.
> Zip Code Boundaries: Capture all carrier routes within a specific zip code.
> Radius Boundaries: Provide an address and a distance, and we'll identify full carrier routes within that radius.
While reaching 90% saturation is essential for postal discounts, you can reduce addresses by 10% within a route without losing this benefit. Consider the following filters to optimize your list:
> Median Age: Target routes where the median age falls within a specific range.
> Median Income: Focus on routes with a median household income within a particular range.
> Median Home Value: Select routes with median home values meeting your criteria.
> Percentage of Homes with Children: Choose routes with a higher percentage of homes with children.
> Percentage of Homeowners: Target routes with a higher percentage of homeowners versus renters.
> Dwelling Type: Opt for routes with single-family residences or multi-family dwellings.
When deciding between using a Resident Occupant Mailing List and a Consumer Mailing List, it's essential to consider the nature and goals of your campaign. The Resident Occupant Mailing List, a saturation walk-sequence list, is ideal for campaigns where everyone in a specific geographic area is a potential customer. This "shotgun approach" ensures that your message reaches every household, making it perfect for local promotions, grand openings, or community events where broad visibility is key.
In contrast, the Consumer Mailing List offers more precise targeting, which is crucial when you're mailing more expensive pieces or when your message is relevant to a specific demographic. This level of targetability ensures that your marketing efforts are directed towards individuals most likely to respond, optimizing your return on investment. This principle also applies to other lists, such as the Business Mailing List or the Licensed Professionals Mailing List, where targeting decision-makers or licensed professionals can significantly enhance the effectiveness of your campaign. By choosing the right list for your specific needs, you can make informed decisions that maximize the impact and efficiency of your direct mail efforts.
A Resident Occupant Mailing List targets every household in a specific area without regard to individual names, making it ideal for broad-reaching local promotions. In contrast, a Consumer Mailing List is more targeted, allowing you to reach specific individuals based on demographic and lifestyle criteria, which is useful for personalized and precise marketing campaigns.
Selects are limited as you'll want to keep the high density saturation level within each route you're mailing to achieve the highest postage discount. However, we can select between residents vs businesses and/or PO Boxes. Additionally, we can selects which routes are chosen based on the Median Home Value, Median Age of Head of Household, and Median Household Income.
As with any mailing list, you can simply ask Print Mail Direct for assistance, but you'll want to provide the geography, either carrier routes, zip codes, or a radius. The count for your geographic market will be provided in a whole carrier route breakdown so you can pick and choose which routes you want to saturate. Once ordered, Print Mail Direct will either send you your list for a one-time use, or use that mail file to mail your postal mail pieces on your behalf.
The Resident Occupant Mailing List is sold for a one-time use only usage, and the postal documentation provided with your Res/Occ list stipulates that you'll be mailing it within 90 days. If you want to mail it multiple times, the cost for the use of this list will increase proportionately. Ask your Print Mail Direct representative for details on usage and costs.
Traditionally, the Resident Occupant Mailing List does not come with a personalized name and address. Rather, you'll get the address, along with the name as "Resident" or "Occupant" or, if you wish, "Dear Pizza Lover". However, if you'd like to add names, Print Mail Direct can order the actual names associated with the address. The names are added at time of order and not all names will be available. Personal name coverage might be around 77% coverage.
