Print Mail Direct

239-333-1430

Digital Printing

Digital Printing for Faster, More Affordable, and More Effective Print Projects for short run projects. Plus we can variable print for personalized segmented campaigns, which enables you to segment your campaign an infinite number of ways.

Digital Printing for Faster, More Affordable, and More Effective Print Projects for short run projects. Plus we can variable print for personalized segmented campaigns. Our digital printing technology ensures quick turnaround times without compromising on quality, making it ideal for businesses that need to respond swiftly to market demands. Variable data printing allows you to customize each piece with unique text, images, and graphics tailored to individual recipients. This level of personalization can significantly enhance engagement and response rates, ensuring your marketing campaigns are both efficient and impactful.

Whether you need targeted direct mail, promotional materials, or custom prints, our digital printing services provide the flexibility and precision to meet your specific needs.

Full Color Digital Printing

On-demand, full-color digital printing has changed the economics of short runs. We place digital work with production partners running high-end digital presses, which removes plates and setup, cuts storage needs and waste, and makes fast, affordable full-color printing practical. Whether it's a small batch of personalized postcards or a larger run of brochures, every job is matched to the right press and checked for quality before it mails.
digital printer in print shop
  • Faster Production and On-demand Printing - Eliminates the need for plate creation, resulting in quicker turnaround times.
  • Versatility and Customization - Variable data printing, Short run printing makes for easier testing of mail piece versions in different markets.
  • Cost-Effectiveness - Lower setup costs and waste reduction which makes it ideal for test campaigns when you're needing mail pieces to get out quickly.
  • Environmental Impact - Digital runs print only what's needed, with no plates or plate chemicals.
  • Quality and Consistency - When color accuracy and high resolution is a must, nothing does the job better than our digital print system.

Advanced Black and White Laser Printing

For letters and black-and-white variable pieces, we use high-speed production laser printers in our partner network, running at up to 150 pages per minute. They handle static or variable data printing pieces on both sides. Laser printing is ideal for pre-printed shell applications, such as letters, postcards, flyers, and brochures, enabling our customers to incorporate variable data into otherwise static pieces.

Variable Data Printing with precision

The standout feature of digital printing is the ability to utilize Variable Data Printing (VDP) for highly customized communications. VDP enables you to personalize each print material with unique names, images, graphics, and copy, making your message more relevant and engaging for each recipient.

With personalized print, you can move beyond generic greetings like “Dear Occupant” or “Dear Customer.” Instead, tailor your documents specifically for each reader, creating targeted messages that resonate with individual members of your audience. VDP in direct mail not only helps your materials stand out from the competition but also significantly boosts response rates. From simple name and address customization to complex, targeted campaigns, VDP brings your direct mail to life, ensuring your message is both impactful and effective.

Fast and Reliable Digital Printing Services

Digital technology streamlines the printing process by eliminating the need for plate mounting, ink keys, and other time-consuming setup procedures. This minimal press setup ensures faster turnaround times for digitally printed products. At Print Mail Direct, one team manages every step from data to print to mail drop, so your orders move quickly. Our efficient digital printing services provide quick turnarounds, delivering timely and high-quality printed materials for your business.

frequently asked questions about digital printing

  1. Define your target audience.
  2. Update your mailing list.
  3. Offer value to your customers.
  4. Create a powerful design.
  5. Refine your call-to-action.
  6. Pay attention to the details.
  7. Analyze your results.

  • TIFF. TIFF files are an excellent choice for almost every printing session. 
  • PNG. PNG files offer many of the same advantages as TIFF files, and it's an excellent choice for printing photos. 
  • PDF. If exact formatting matters, opt for PDF. 
  • JPEG.

According to IronmarkUSA, a good rule of thumb, according to the American Marketing Association, is to deliver mail drops every 21 days. This pacing is enough to prevent mail overload while still keeping your prospective and existing customers aware of new promotions and offerings from your business.

300 PPI is the optimal printing resolution for digital printing presses. This issue applies to all print products, from small products like business cards and postcards to larger products like booklet printing and a pocket folder.

According to TheWiseMarketer.com, the future of direct mail is characterized by innovation, integration with digital technologies, personalization, sustainability, and the use of big data for targeting. This time-tested strategy is poised to remain a relevant and effective component of comprehensive marketing campaigns.