Print Mail Direct

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Add Email Marketing to Your Postal Campaign

Combining postal direct marketing with email campaigns can significantly boost your response rates and brand awareness. At Print Mail Direct, we understand the power of an integrated approach and offer seamless solutions to help you maximize your marketing efforts. Sending emails to the same people who receive your postal direct mail not only builds brand awareness but also increases the response rates for both channels. Plus, it's only a minor upcharge from your postal campaign cost.

Whether you’re using a consumer mailing list, property mortgage mailing list, or new movers mailing list, supplementing your direct mail campaign with email marketing provides substantial benefits. By targeting existing customers and reaching out to new prospects through multiple channels, you can enhance your marketing effectiveness and drive better results. Partner with Print Mail Direct to leverage the full potential of your direct mail and email campaigns.

hands at laptop with hologram of emails floating from it

Why Integrate your Postal Direct Marketing with Email?

75% of marketers integrate email marketing with their direct mail strategy.

SeQuel Response

Boost Engagement with Combined Postal and Email Campaigns

Combining postal and email marketing ensures your message reaches your audience through multiple channels, significantly increasing the likelihood of engagement and response. When customers see your brand in both their mailbox and inbox, it reinforces your message and makes them more likely to take action. This multi-channel approach not only enhances brand recognition but also drives better results by providing multiple touchpoints for your audience to interact with your brand. By leveraging both postal and email marketing, you create a cohesive and compelling campaign that effectively captures your audience's attention.

Enhance Brand Recall

Multi-channel marketing keeps your brand top-of-mind. By consistently appearing across different mediums, you reinforce your brand message and create a more memorable impression on your audience. This approach ensures that your brand remains visible and relevant, increasing the chances of engagement and action. Utilizing various channels allows you to reach your audience in multiple ways, enhancing brand recognition and recall. With multi-channel marketing, you build a stronger, more impactful presence that resonates with your customers and drives better results.

Better Customer Engagement

Emails can offer additional information, promotions, and calls to action that complement your direct mail piece. This integrated approach can drive more traffic to your website, increase inquiries, and ultimately lead to higher conversions. By reinforcing your message through email, you provide your audience with more opportunities to engage with your brand, making your overall marketing campaign more effective and impactful.

How Print Mail Direct Can Help

Email Append

We can append emails to your customer database, ensuring you have the most up-to-date contact information. This service is crucial for reaching your audience effectively across multiple channels.

Email Deployment

Our team can manage your email campaigns from start to finish. We'll handle the design, sending, and monitoring, so you can focus on your core business activities. Our affordable solutions make it easy to add email to your marketing mix without straining your budget.

Reverse Email Append

Have you collected a lot of email addresses over the year? With Reverse Email Append, we can enhance those email records with postal address information so you can postal mail to them.

Existing Customer Mailers

  • Database Enhancement

Utilize our email appending services to add email addresses to your existing customer database. This allows you to reach out to your loyal customers through both mail and email, enhancing your relationship and encouraging repeat business.

  • Personalized Messaging

Use the data you have on your existing customers to create personalized and targeted email content that aligns with your direct mail campaign. Personalized emails tend to have higher open and click-through rates.


New Prospect Outreach

  • Targeted Email Campaigns

For new prospects, use email to introduce your brand and follow up on the direct mail piece. This dual approach ensures that your message is seen and remembered by potential customers.

  • Cost-Effective Solutions

At Print Mail Direct, we can deploy your email campaigns on your behalf, making the process easy and affordable. Our expertise ensures that your emails are professionally designed and effectively delivered to your target audience.

Frequently Asked Questions

We can offer both options but generally, for better inbox delivery, we encourage our clients to allow us to deploy your HTML message to the emails that we have available associated with your postal campaign list.

No, Constant Contact and Mail Chimp require you only upload emails you have from your existing customers.  They restrict any 3rd party purchased email lists.

We usually see a lift in response with campaigns that include an associated email campaign to the same postal campaign recipients.  Talk with your Print Mail Direct representative about how to improve your direct mail response using email.

Yes!  If you have an existing customer list that you normally mail postcards or letters to, we strongly encourage appending email addresses to these same people so you can develop your relationship with email campaigns along side your postal campaigns.

This is difficult to answer in that there are several factors that affect the email to make it into the inbox of the recipient. On average, about 80-90% of marketing emails successfully reach the inbox. However, this percentage can vary based on factors such as the quality of the email list, the sender's reputation, and the email content itself. Ensuring good practices in list management, content creation, and compliance with email marketing regulations can help achieve higher inbox placement rates.