Data-driven direct mail and targeted digital ads that reach the renters living near your communities, and show you which households bought.
Get a free Renter Opportunity SnapshotSee the 90-day pilotIf you can’t answer that community by community, it may be time to re-evaluate your print and mail partner.
but can’t tell which drops actually sold homes.
after the grand opening or incentive deadline it was promoting.
who already signed with you, or are already in your CRM.
different vendors, different reports, no way to compare.
We map every apartment complex around each model center, filter by income and rent level, and suppress your current leads, buyers and homeowners.
Monthly direct mail to every targeted household, geofenced ads around the same complexes, and follow-up to anyone who visits your landing page.
We match the households we reached against your homes sold and report results by community, including your cost per home sold.
As many complexes as possible around each model, so results are big enough to measure.
Renters rarely move on one postcard. In-home dates timed to your events and incentives.
Display ads around the same complexes, plus a fence at your model to count visits.
See who’s visiting, not just how many.
Ads and follow-up postcards to your highest-intent visitors.
Model visits at 30 days. Homes sold and cost per home sold as they close.
of the community’s sales went to renter households we mailed.
18,400 renter households · 3 mailings each
27 homes sold to mailed households
~$1,100 mail cost per home sold
complexes produced 60% of buyers. The next campaign moved budget toward them.
74% of buyers lived within 5 miles of the model.
of buyers received two or more mailings before they bought.
Median of about four months from first mailing to sale.
Sample report based on our homebuilder matchback process. Figures are illustrative; individual results vary.
We work with one entry-level builder in each market. What we learn about your renters stays yours.
Give us up to five model centers for 90 days. We’ll show you the results, house by house.
See how the pilot worksNCOA, CASS/DSF, suppression and matchback, done by the people who built the lists. Not outsourced.
One point of contact for data, print and mail. We manage every hand-off and every in-home date.
Same process and same report for every community.
Keep your agency for digital and creative. We handle the mail and the measurement.
Not in your market. We work with one entry-level builder per market.
Model center addresses, price ranges, and a homes-sold file for matchback. A list of current buyers and homeowners for suppression.
We match the households we reached against your homes sold and report which communities, complexes and mailings produced buyers.
Yes. We can sit behind your agency or alongside it.
[Minimum quantity]. Typical turnaround: [X] business days from approved art to mail drop.
Your files are used only for your campaigns and never shared with another builder. [Add your data-security specifics.]
Tell us where you’re building. Within two business days we’ll send renter counts, complexes and rent bands around up to three of your model centers.
Prefer to talk? Call 239-333-1430
