Data-driven direct mail and targeted digital ads that reach the renters living near your communities, and show you which households bought.
Get a free Renter Opportunity SnapshotSee the 90-day pilotIf you can’t answer that community by community, it may be time to re-evaluate your print and mail partner.
but can’t tell which drops actually sold homes.
after the grand opening or incentive deadline it was promoting.
who already signed with you, or are already in your CRM.
different vendors, different reports, no way to compare.
We map every apartment complex around each model center, filter by income and rent level, and suppress your current leads, buyers and homeowners.
Monthly direct mail to every targeted household, geofenced ads around the same complexes, and follow-up to anyone who visits your landing page.
We match the households we reached against your homes sold and report results by community, including your cost per home sold.
As many complexes as possible around each model, so results are big enough to measure.
Renters rarely move on one postcard. In-home dates timed to your events and incentives.
Display ads around the same complexes, plus a fence at your model to count visits.
See who’s visiting, not just how many.
Ads and follow-up postcards to your highest-intent visitors.
Every buyer matched back to the mail file by community and complex, with cost per home sold.
About 1 in 20 homes this builder sold went to a renter household on our mail file. Not once. Every reporting period, for more than two years.
of all homes sold, across every sales channel, went to households on the mail file.
About 410 apartment complexes plus single-family renters
1,040 homes sold · 49 to mailed households
About $14.7M in home sales at an illustrative $300K average
different complexes produced buyers in a single year, and almost none produced more than two. That’s why broad coverage beats cherry-picking a few “best” complexes.
Single-family home renters produced buyers too. Most renter programs never mail them.
match rate in every reporting period since 2023.
By period: 4.4% · 5.2% · 4.1% · 4.8% · 4.6% · 5.9%
Contract date, community, and the address each buyer lived at before they bought.
Every household we mailed, by complex, community and drop, matched at the address level.
Every matched buyer by community and complex, period over period, plus where to move budget on the next drop.
Sample report. Figures are adjusted from a real Print Mail Direct program and rounded to protect client confidentiality. Matches show reach, not cause. Your report uses your actual prices and mail cost, so it shows cost per home sold.
We work with one entry-level builder in each market. What we learn about your renters stays yours.
Give us up to five model centers for 90 days. We’ll show you the results, house by house.
See how the pilot worksNCOA, CASS/DSF, suppression and matchback are built into every campaign, not bolted on at the end.
One point of contact for data, print and mail. We manage every hand-off and every in-home date.
Same process and same report for every community.
Keep your agency for digital and creative. We handle the mail and the measurement.
Not in your market. We work with one entry-level builder per market.
Model center addresses, price ranges, and a homes-sold file for matchback. A list of current buyers and homeowners for suppression.
You send your buyer list with the address each buyer lived at before they bought. We match it against every household we mailed and report which communities, complexes and drops produced buyers, period over period.
Yes. We can sit behind your agency or alongside it.
[Minimum quantity]. Typical turnaround: [X] business days from approved art to mail drop.
Your files are used only for your campaigns and never shared with another builder. [Add your data-security specifics.]
Tell us where you’re building. Within two business days we’ll send renter counts, complexes and rent bands around up to three of your model centers.
Prefer to talk? Call 239-333-1430
