Print Mail Direct
The 90-day pilot · For builders already mailing

Put your mail program to the test.

Give us up to five model centers for 90 days. We’ll show you the results, house by house.

Start your pilotHow it works

A test you can’t lose

Run it on budget you’re already spending. At the end of 90 days, one of two things is true.

We sell more homes for you.

You’ll see exactly which households bought, which complexes produced them, and what each sale cost.

You confirm you’re in good hands.

Independent proof that your current program is working, from someone with nothing to gain by saying so.

How it works

Four steps

1. You pick the communities

Up to five model centers. You pause your current vendor there for 90 days.

2. We map the renters

Every apartment complex nearby, filtered to buyers your homes fit, minus your current buyers and leads.

3. We reach them, monthly

Direct mail plus geofenced ads around those complexes, with follow-up to anyone who visits.

4. We report results

Model visits, homes sold, and cost per home sold, community by community.

Your 90 days

Week 1

Setup

Files in, renters mapped, holdout set aside, geofences built, first mail drop scheduled.

Day 30

First read

Landing page visits and model-center visits from the geofence.

Day 60

Early sales

Homes sold to households we reached, so far.

Day 90

Readout

Cost per home sold, and how reached households compared with a held-out group we didn’t contact.

Renters often take a few months to buy, so sales keep coming in after day 90. We keep matching them.

What you get

  • Renter mapping around each model center
  • Monthly direct mail, managed start to finish
  • Geofenced display ads plus a model-center visit count
  • Campaign landing page with visitor identification
  • Matchback report with cost per home sold
  • Market exclusivity for active program clients

What we need from you

  • Model center addresses and price ranges
  • A homes-sold file (name, address, date) for matchback
  • A list of current buyers and homeowners to suppress
  • Your brand assets and event calendar

Pilots run at standard program pricing. [Add pricing note or minimums.]

Start your pilot

Tell us which communities you’re thinking about. We’ll come back with renter counts for each and a pilot plan.

Or call 239-333-1430

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