marketing tips & articles

Explore our Marketing Tips & Article section for the latest insights, tips, and trends in direct mail marketing. From expert advice on crafting effective campaigns to success stories and industry updates, our articles provide valuable knowledge to help you achieve your marketing goals. Dive in and discover new strategies to elevate your direct mail efforts!

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Automated Direct Mail: Secrets Revealed

The landscape of direct mail has been transformed by automation technologies. Understanding how to leverage mail fulfillment and data processing capabilities can dramatically improve both the efficiency and effectiveness of…

Sell More with Smarter Paper Stock Choices

The Paper Revolution: Choosing Stock That Sells

Making the right paper choice for your direct mail campaign can be the difference between average and exceptional results. Through years of experience with digital printing and offset printing, we’ve…

Design Psychology: Creating Mail That Demands to Be Opened

The moment your mail piece lands in someone’s hands, you have precisely three seconds to make an impact. Understanding how to make those seconds count through effective graphic design can…

Skyrocket Your ROI: Why Direct Mail is Crushing Digital Marketing in 2024

In an era dominated by digital screens, you might be surprised to learn that physical mail continues to outperform digital marketing in terms of response rates and ROI. The reason?…

How to Track & Measure Direct Mail Campaigns

Launching a direct mail campaign is an important first step toward engaging your audience, but knowing how to track and measure its success is where the real value lies. Measuring…

Why Postcards are the MVP of Direct Mail Marketing

In the realm of direct mail, postcards have long been a go-to marketing tool for businesses of all sizes. Simple yet powerful, cost-effective yet impactful, postcards are consistently one of…

The Environmental Impact of Direct Mail and How to Make It Sustainable

As businesses increasingly focus on sustainability, direct mail has faced scrutiny for its environmental impact. However, direct mail can be both an effective and eco-friendly marketing tool when approached thoughtfully.…

Unlocking the Power of Calls to Action: Driving Direct Mail Results

In direct mail marketing, the call to action (CTA) is arguably the most crucial part of your message. It’s the piece that tells recipients exactly what to do next and…

“How Licensed Professionals Can Grow Their Practice with Direct Mail”

For licensed professionals like dentists, lawyers, and real estate agents, direct mail offers a powerful way to attract new clients and build a stronger practice. In an industry where trust…

Why Direct Mail is a Small Business’s Best Friend

For small businesses with limited marketing budgets, competing with big brands in the digital space can feel like an uphill battle. However, direct mail offers a unique advantage for small…