Print Mail Direct

239-333-1430

Postcard Mailers

At Print Mail Direct, we specialize in creating high-quality postcard mailers that capture attention and deliver your message effectively. With over a decade of experience in commercial direct mail printing, we understand the power of a well-designed postcard to boost your marketing efforts.

Do postcards really work for advertising?

Postcard marketing can significantly enhance response and conversion rates. Unlike digital channels, this direct mail strategy captures consumers' attention more effectively.

They have a proven track record of boosting response and conversion rates. As a tangible form of direct mail, postcards engage consumers in a way that digital channels often can't match. They stand out in the mailbox, are easy to read, and can deliver your message quickly and effectively. Plus, with targeted mailing lists, postcards can reach the right audience, maximizing your return on investment. 

Postcard mailers are an excellent, low cost vehicle to get immediate attention for a variety of purposes such as:

  • Promoting a sale
  • Announcing a new product
  • Building brand awareness

They are ideal for including only the details necessary for making an immediate decision on the who, what, where, and when type of messages. 

sample of 12 different postcards

Why Choose Postcards?

Of all various mailers you can use to reach and engage both existing customers and new prospects, using Postcards the right way has it's advantages.
print workers standing infront of a large postcard printer

High Engagement Rate

Marketing with postcards boasts a high rate of engagement due to their simplicity. Recipients don’t need to open an envelope to see your message—your branding, messaging, and calls to action are immediately visible. Postcards consistently achieve the highest response rates among various direct mail formats. Consider this: How many times have you received a postcard mailer and grasped the message within seconds? Almost every time. The straightforward and direct nature of postcards ensures your message is quickly understood and acted upon, making them a powerful tool in your marketing arsenal.
print worker adding ink to a high volume printer

Cost Effective Solution

For small businesses and nonprofits, adhering to a strict budget isn’t just a goal—it’s a necessity. With limited financial flexibility, postcards offer a cost-effective solution for business marketing. They not only achieve high engagement rates but also deliver a significant return on investment (ROI), making them an ideal choice. Even with ambitious marketing objectives, custom postcards can accomplish a lot with a modest budget. They allow you to scale your campaigns according to your budget constraints while still achieving impressive results.
example of 12 different postcards

Tangible Format

A primary goal for any business is to stay at the forefront of customers' minds. When your brand is well-recognized, it increases the likelihood of repeat purchases, fosters customer relationships, and builds loyalty. Physical marketing materials like postcards are effective in achieving this by incorporating your brand colors, logos, and tailored messages. The U.S. Postal Service found that 75% of millennials feel special when they receive personal mail. Even for a generation accustomed to digital communication, tangible direct mail such as postcard promotions remains impactful, making it an excellent tool for enhancing brand recognition and engagement.

available postcard sizes

example of different sizes of postcards

How to do postcard marketing?

Postcard marketing is both an art and a data-driven science. Here are some essential tips to help you successfully launch your postcard marketing campaign:

1 - Define Your Target Audience

Identify the specific demographics, interests, and needs of your target audience. Tailor your postcards to resonate with their preferences, increasing the likelihood of a positive response. For more detailed guidance, check out our webinar, "Maximizing Your Marketing Success: Understanding Your Customer Base."

2 - Craft a Compelling Headline

Capture the recipient's attention with a captivating headline that highlights the unique value proposition of your product or service. Keep it concise, engaging, and intriguing to encourage further reading.

3 - Use Eye-Catching Visuals

Incorporate visually appealing images, graphics, or illustrations on your postcards. A well-designed and visually pleasing postcard will attract attention and leave a lasting impression on recipients.

4 - Track and Analyze Results

Implement tracking mechanisms to measure the effectiveness of your postcard campaigns. Monitor response rates, conversion rates, and return on investment (ROI) to identify areas for improvement and make data-driven decisions for future campaigns.

Postcard marketing Delivers Results

Postcard mailing is a highly effective form of advertisement due to its simplicity, high engagement rates, and tangible impact. By delivering your message directly into the hands of your target audience, postcards boost brand recall and drive conversions. At Print Mail Direct, we specialize in creating and executing successful postcard mailing campaigns. Our expertise and resources ensure that your marketing efforts are impactful and cost-effective, helping you achieve your advertising goals. Let Print Mail Direct make your postcard mailing a success.

To further enhance your campaigns, we offer variable data printing, allowing you to personalize each postcard with unique text, images, and offers tailored to individual recipients. This level of customization can significantly increase response rates and customer engagement. Additionally, our email supplemental services enable you to reinforce your postcard messages with targeted email campaigns, providing a multi-channel approach that maximizes your outreach. Our comprehensive mail fulfillment services ensure that every aspect of your campaign, from printing to delivery, is handled with precision and care. Partner with Print Mail Direct to leverage these advanced capabilities and achieve exceptional results with your postcard mailings.

Frequently asked questions about postcard mailers

Unlike other forms of advertising, postcard advertising delivers a clear and targeted message straight to the recipient's mailbox, making it an exceptionally effective way to reach your target audience.

 Printing Specs         4" x 6" Postcard      6" x 9" Postcard  

 Quantity                           1,000                       5,000            
 Printing Cost               $80.00                     $503.00*         
 Mailing Service           $150.00                   $340.00*        
 Postage                         $429.00                  $2,145.00*

* estimate only        

No, you cannot.  508.3. 1.3 of the Domestic Mail Manual (DMM): "No part of a mail receptacle may be used to deliver any matter not bearing postage, including items or matter placed upon, supported by, attached to, hung from, or inserted into a mail receptacle.

The notion that postcard advertising is dead oversimplifies the complexities of modern marketing. Postcard advertising continues to thrive due to its tangible impact, personalized approach, and credibility. Its integration into a multichannel strategy ensures that it remains a relevant and effective tool for marketers in 2024.

According to a 2021 study by the DMA the response rate for direct mail was 5.3% for prospect lists, one of the highest response rates across all marketing mediums. Direct mail has an impressive open rate of 42.2% according to the Print & Mail Communications Association.