Print Mail Direct

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Consumer Mailing List

Enhance your marketing efforts with Print Mail Direct's Consumer Mailing List. Our comprehensive database uses key demographic and behavioral selects to target prospects most likely to respond to your offers. Perfect for businesses seeking to connect with their best new customers and maximize their ROI through precise, data-driven direct mail campaigns.

Reach More Buyers with Precision Using Our Consumer Mailing List

At Print Mail Direct, our Consumer Mailing List is designed to connect your business with the ideal customers, maximizing your marketing efforts. Using key demographic and behavioral interest selects, our lists help you target prospects with the highest likelihood of responding to your offers. Follow our comprehensive approach to understand your market, target ideal prospects, and boost your direct marketing response with the most accurate consumer mailing list available.

  • Age - Age assigned in 2-year increments for each individual under 18 to 100+ 
  • Children by Age - from 0 to 17, families with children give mailers insight into the needs of a growing family
  • Education - education level completed of the selected individual as sourced from warranty registration card
  • Ethnicity - breaks down ethnic code of individual's name to country of origin
  • Gender - gender of individual record selected
  • Income - estimated income level for the household based on multi-sourced compiled data
  • Marital Status - indicates whether a consumer lives in the household that is married or single
  • Religion - further breaks down the ethnic codes on the file to include the religious affiliation
  • And many more

 

  • Camping/Hiking - household shows a self-reported interest in camping and/or hiking
  • Cooking - Gourmet - household with a self-reported interest in cooking and/or gourmet
  • Equestrian - someone in the household self-reports an interest in horses
  • History/Military - someone in the household shows an interest in either history and/or military
  • Home Improvement - do-it-yourself type people self-report their interest in this activity
  • Snow Skiing - self-reported interest in snow skiing
  • Spectator-TV Sports - household interest in sports watching on television
  • Woodworking - household interest in woodworking activity - self-reported
  • And many more

 

  • College Graduate - at least one person in the household graduated from college
  • Empty Nesters - head of household had children that are no longer living at this residence
  • Expectant Parent - woman pregnant in the household
  • Home Purchase - homeowner who recently purchased the home
  • Newlyweds - people in the household who recently got married
  • New Teen Driver - household has a teenager who recently turned age 16 and is assumed now driving
  • Recently Divorced - household has either a man or woman who recently divorced
  • Travel/Vacation - someone in the household self-reported strong interest in a particular vacation
  • And many more

 

  • Dwelling Type - single or multi-family dwelling unit based on the structure
  • Home Value - estimated home market value in ranges 
  • Homeowner/Renter - indicates whether a consumer lives in the household that owns or rents
  • Home Square Footage - either the estimated or actual square footage of the home
  • Length of Residence - number of years owners/rents have been living in the home
  • Loan Date - date of the first mortgage loan
  • Purchase Amount - the amount paid for the home at time of purchase
  • Year Built - the year the house was built
  • And many more

 

Optimizing Your consumer list targeting

coworkers looking at a computer screen and pointing at a geo-market territory

Step 1 - Identify Your Geo-Market Territory

How do you define your market territory? Is it a radius around your store, specific zip codes, or a few counties? Consider how far your best customers are willing to travel to shop with you. If you need assistance, our experts are ready to help you define your geo-market footprint. Give us a call to discuss the many ways to determine your market boundaries. Often we can help with considering where your competition is located to position around them or the drive time for new customers visiting your storefront.
office team discussing a market strategy

Step 2 – Use Selects to Describe Your Ideal Target Audience

Build a demographic profile of the population within your market territory. Start by describing your existing best customers. What common characteristics do they share? Are they typically of similar age and/or income? Are they young families who own their homes? What are their behavioral interests? This step is essential to creating your ideal prospect list. If you're new to direct marketing, please call us for guidance on targeting your prospective consumer list.
finger pointing at a web-page that reads, add to basket for ordering

Step 3 – Ordering Your List

Once you've identified your geography and selects, we will provide you with a “count” of how many consumer mailing address records are available in the consumer database. We can also suppress your existing customers to avoid mailing to those who already know you. You can generate your own count online, or we can do it for you. This process typically takes a few minutes to an hour. Tell us how many consumers you want to order and we'll send it to you in an email attachment.

Reach Your Perfect Audience with Our Consumer Mailing Lists

Our Consumer Mailing List is crafted to help you identify key demographics shared by your best customers. By leveraging the most current consumer data, we build an accurate mailing list to target buyers who resemble your existing customers. This approach is popular for offers including new cars, debt renegotiation, legal services, restaurants, home services, and many other local offers. Whether you're using postcard mailers, letter mailers, or self-mailers, direct mail consistently proves effective for reaching those with disposable income and individuals looking to improve their lives. Trust our Consumer Mailing List to enhance your marketing strategy and drive successful campaigns.