marketing tips & articles

Explore our Marketing Tips & Article section for the latest insights, tips, and trends in direct mail marketing. From expert advice on crafting effective campaigns to success stories and industry updates, our articles provide valuable knowledge to help you achieve your marketing goals. Dive in and discover new strategies to elevate your direct mail efforts!

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Direct Mail for Financial Services: Advanced Data-Driven Strategies for Maximizing Direct Mail Campaigns

In an age where digital communication is ubiquitous, direct mail remains a powerful and often underutilized tool in the financial services industry. For banks and credit unions, the combination of…

Capturing Displaced Bank Customers with Propensity Data and Direct Mail

Capturing Displaced Bank Customers with Propensity Data and Direct Mail As the financial landscape continues to shift, smaller banks and credit unions have a prime opportunity to attract customers who…

Direct Mail Marketing for Credit Unions: Database Enhancement to Attract Younger Members

As credit unions face the challenge of an aging membership base, attracting younger generations like Millennials and Gen Z has become essential for future growth. While digital strategies are crucial,…